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Essence

A personal wellness app that guides you back to your highest self through habit tracking, identity work, guided reframing, and AI-powered emotional coaching.

Web Mobile App
Health & WellnessMental Health
Free

Problem

Most wellness apps are generic. They track habits but don’t ask why those habits matter. They offer advice but not reflection. Essence by Irene solves the gap between knowing what’s good for you and actually returning to that knowing, especially on hard days. It’s a single place to come back to yourself.

Why it matters

Essence by Irene is a self-care sanctuary built for women who take their inner world seriously. The app combines daily and weekly habit tracking with personalised reminders rooted in your why, a guided 5-step reframing journey to shift energy and perspective, an AI coaching chat that asks powerful questions, an identity profile that evolves over time and influences the entire app experience, a curated quotes library, and Elevate, a living desire list of things that enrich your life and help you step into your highest self. Built entirely in one day with no prior coding experience.

MooLabs helps promote wellness by empowering people to build tools that support their mental, emotional and physical wellbeing, Essence by Irene is exactly that.

Looking for collaboration

Feedback and advice,Strategic partnerships,Just sharing the project for now

App Features

Free
  • Daily & Weekly Habit Tracking — Track your habits with personalised reminders rooted in your deeper “why”, making consistency feel meaningful instead of mechanical.
  • Guided 5-Step Reframing Journey — Shift your energy and perspective when you’re feeling stuck or overwhelmed with a structured, gentle reframing process.
  • Evolving Identity Profile — Build and nurture your identity over time. The app adapts and personalises the entire experience based on who you are becoming.

About the Creator

Irene Wong

Working On

Essence by Irene is a self-care sanctuary built for women who take their inner world seriously. The app combines daily and weekly habit tracking with personalised reminders rooted in your why, a guided 5-step reframing journey to shift energy and perspective, an AI coaching chat that asks powerful questions, an identity profile that evolves over time and influences the entire app experience, a curated quotes library, and Elevate, a living desire list of things that enrich your life and help you step into your highest self. Built entirely in one day with no prior coding experience.

Open to Collaborate

Open to collab

Founder Type

First-time Founder

Stage

Open to collab
Creator
Team
IIrene Wongcreator

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